Dug Campbell

We’ve always done it this way

Ever heard someone utter this gem when you’re at work?

Maybe even you? Be extremely wary. Treat it as a red flag.

Why?

Time for some wisdom from the website of Jeff Bridges:-

  1. Start with a cage containing five apes. In the cage hang a banana on a string and put stairs under it. Before long an ape will go to the stairs in order to climb up and reach the banana.
  2. As soon as he touches the stairs all the apes are sprayed with cold water. After a while, another ape makes an attempt with the same result —all the apes are sprayed with shocking cold water. This continues for a few more times with each attempt.
  3. Turn off the cold water. Later on, if another ape tries to climb the stairs, the other apes —to avoid getting sprayed with cold water— will try to prevent the ape from climbing the stairs even though no water is actually sprayed on them.
  4. Now, remove one ape from the cage and replace it with a new ape. The new ape sees the banana and —not knowing of previous events— wants to climb the stairs. To his horror, all of the other apes attack him. After another attempt and attack he knows that if he tries to climb up the stairs, he will be assaulted.
  5. Next, remove another of the original five apes and replace it with a new one. The newcomer goes to the stairs to get to the banana and is attacked. The previous newcomer (of #4) also takes part in the punishment with enthusiasm.
  6. After replacing the fourth and fifth original apes, all the apes that have been sprayed with cold water have been replaced. Nevertheless, no ape ever again approaches the stairs in order to climb up to get the banana.

Why not?

“Because that’s the way it’s always been done around here”