If you want to understand better the madness of the current Web, a good starting point is to think about Click Farms:
I’m completely obsessed by click farms – where thousands of machines are lined up to generate fake engagement. pic.twitter.com/NgDm4AWiCm
— Jamie Bartlett (@JamieJBartlett) March 11, 2019
Wikipedia defines a click farm as “a commercial enterprise that employs a large number of people to repeatedly click on items of online content in order to artificially inflate statistics of traffic or engagement.”
In short, every mobile has a unique ID that is required in order to generate advertising revenue. Its not something that can simply be done by firing up thousands of virtual machines on a server somewhere. The more mobiles, the more profitable it is.
As Douglas Rushkoff points out, it’s somewhat ironic:
“Consider the irony: malware robots watch ads, monitored by automated tracking software that tailors each advertising message to suit the malbots automated habits, in a human-free feedback loop of ever-narrowing ‘peesonalization’. Nothing of value is created but Billions of dollars are made.”
There are far better alternatives out there than a system that survives in the shadows without bringing any real benefit for the advancement of our society and culture. Indeed, it undermines it.