The Future Of Digital 2014

If you’ve got time, it’s worth clicking through the 120-odd slides on the Future of Digital 2014 put together by Business Insider. Nothing particularly out of the ordinary but a good high-level overview of the trends.

Here’s a few highlights:-

  • 3 out of 7 billion worldwide are now online
  • Consumption of media is collapsing across TV, online, radio and print – and rising rapidly in mobile
  • Money follows eyeballs – so it’s going mobile
  • Wearables continue to grow – albeit not at a level that was previously hyped
  • Cars are increasingly connected to the internet
  • The average owner spends an hour a day on their smartphone (is that all?!)
  • More than 25% of all internet traffic is mobile
  • Global sales of tablets have hit a wall
  • Apple are losing the war: Android run 85% of the smartphones and 65% of the tablets in the world
  • Android is now more popular with developers than iOS
  • Android will soon overtake iOS in app revenue
  • The key digital media trends are: Mobile, Social, Video, Programmatic, Native
  • PayPal powers $30 billion in mobile payments
  • Google’s Chrome browser remains the most popular by far
  • The Internet of Things will see 20 billion connected devices by 2020

Out of Context in Evernote

I’m a huge fan of Evernote. After Google, I probably rely on the company more than any other throughout the course of my daily digital life. And like increasing numbers around the world, I trust them heavily to back up my brain. But I’m just not a huge fan of their Context product.

If you don’t use Evernote, let me explain. I usually write directly into Evernote – meeting notes, blog posts, whatever – in addition to saving articles that I need to return to at a later date. Using the service is a no-brainer when you can rely on it to sync perfectly across platforms (well, usually; it has had the usual challenges that face any tech company growing at rapid speed). However the company recently decided to ‘reward’ premium users by surfacing a number of (hopefully) relevant articles in the space below your writing space.

Now, I’m not entirely sure but I *think* that previously they’d surface other notes that you’d made and saved yourself. Presumably they used some form of fairly simple word recognition algorithm that just scanned your collected content. And of course that could be useful – on occasion. It was rare that I actually click to open the suggestions but occasionally it was interesting to realise that I’d written/saved an article months earlier on a similar topic. No big deal. Little benefit for me in practice but, with minimal interruption, no complaints from me.

However, at the start of October, Evernote introduced Context. The company now surfaces relevant ‘high quality’ content from selected media partners, such as LinkedIn and The Wall Street Journal, within that space.

There’s a couple of immediate problems here. Suddenly noticing external content pop up within your own personal safety deposit box immediately creates dissonance. Whether it’s relevant is neither here nor there. And in the same way as there was uproar when Google finally admitted that it was scanning all your emails to serve you advertising within Gmail, there are inevitable questions about privacy. How much of your data are they sharing with third parties to provide this content?

For customers with sensitive personal information (despite the warnings, people still use cloud services like Evernote and Dropbox to store this sort of data), the real concern is that this information is being shared without permission. Evernote have now clarified that this is not the case but there’s no doubt that the public are becoming both more wary and more vocal about such issues.

Evernote position is that they are providing additional content because it is valuable context that will help you work more efficiently. But to a premium customer who is already supporting the service by paying a subscription, these suggestions at first glance look, to all intents and purposes, to be advertising. And don’t we usually pay to remove adverts?

It’s not all bad though. If you can get over the privacy concerns and get comfortable with the use of data, they’re bringing something that could be hugely valuable to workforces using the Evernote Business service. If you start working on something that a co-worker has already tackled and the product surfaces the relevant notes, you can see how many wheels will avoid being reinvented. Get it right – and Evernote have a real chance here given the quality of the search technology that they’ve built within their platform – and they could be onto a big winner.

But first, they need to allay those concerns. I don’t go to Evernote to find new knowledge. I go to Evernote to find the things that I’ve already filtered out as being valuable for me to store. Third party curation is something that necessarily should be happening outside my personal ecosystem.

I’ll not be going anywhere. Evernote remains a truly valuable resource and immensely powerful if used correctly. But whether it’s down to an issue of design, communication or a young algorithm, Context still has a long way to go.

 

Never Out Of Signal: The Rise Of Mesh Networks

As we become increasingly dependent on internet access, there’s still a big problem that needs to be solved with the advance of the internet of things. We’re going to need this internet connectivity for all these great ideas to take root and advance.

Within existing infrastructure, WiFi is now pretty much commonplace. But as soon as you head out onto the streets, even if you’re wealthy or desperate enough to have agreed to pay for half-solutions to the problem, you can never have full confidence that an existing WiFi signal will be good enough to guarantee you the flexibility that’s needed to carry out all of the things that you want to do whilst you’re on the go.

The world of mesh networking however presents us with one solution. Instead of relying on the traditional network in which access is for the most part controlled by large mobile telcos, each individual’s mobile phone (for example) now acts as a router that talks to all of the others around it. This creates a network that can support internet connectivity even when there is no public internet connection.

Another way to think about it is that the standard internet connectivity model uses a star topology. If you want to send a file from your laptop to another computer, you have to send it via a central router. But with a mesh topology, every node can create to every other node around it.

The potential of a system of decentralised connectivity that can deal with the many problems of poor connectivity – perhaps in a location that lacks the necessary infrastructure as a result of a remote location, an oppressive government or the aftermath of natural disaster or war – could prove to be transformative. Even down to the simple usefulness found in helping festival-goers get past an overwhelmed phone network that prevents them texting their lost friends, the value is clear.

This technology (Apple called this ‘Multipeer Connectivity‘) was included with iOS7. You probably heard about the rapid ascent of Open Garden’s Firechat app which exploded in popularity upon being used by pro-democracy campaigners in Hong Kong. Of course, it comes with the usual caveat in that circumstance. It is not secure from surveillance in any way a pretty significant weakness when you’re a protester that’s challenging an oppressive regime I think you’d agree (although this is currently being worked on by the company, I believe).

However, the point here is that the system doesn’t require centralised infrastructure. Allowing people to communicate without requiring internet access is a leap forward on many fronts. And of course the Firechat app still has value for those who are railing against centralised censorship – you can still get the message distributed, provided you’re willing to adopt the “I’m Spartacus” defence. And of course, you could always look at integrating mesh networks with Maidsafe.

There’s an interesting company called Veniam that have come out with a hugely ambitious vision.  Given the fact that people move around yet still need to effortlessly maintain connectivity in the course of their travels, they plan to connect the ‘internet of moving things’ by turning vehicles into WiFi hotspots  And it’s more than simply a big idea – they’ve already managed to equip more than 600 vehicles in Porto (including commuter buses) to show the potential of a smart city in action.

The really fascinating time will come I suspect when these systems are also collecting vast amounts of data about the current status of urban settings as they become continually denser. The rubbish bin that notifies a passing rubbish truck when it’s nearly full provides one example. In many ways this starts to bring the reality of the Trade Net closer, where self-driving cars (using Bitcoin microtransactions, of course) are negotiating in milliseconds to gain right of way on the roads, clearing traffic jams instantly. Or drones are delivering your requirements on demand.

There are significant issues to consider once we overlay our towns and cities with such coverage  (personal data, security and surveillance immediately jump to mind) which is why it’s so important I belive that we start to think about these issues very seriously now. But provided we find a way to tackle such issues (which we face in any event), the potential benefits from mesh networks could be hugely valuable. After all, anything that facilitates communication in a disaster zone must have a very significant contribution to make in the future.

 

 

Global Trends in 2015

Like many, I’m a sucker for those “look take a look at what’s on the horizon” type of posts. December’s always the month that these things start to really appear with a vengeance and the presentation from Global Trends is as good a place to start as any.

Here’s a few areas that stood out to me. I’ve partly picked these out of general interest but mainly it’s because I think that they reinforce a few of my own thoughts about key themes that every entrepreneur who’s looking to build a business in a growth area should at least be aware of.

1. Images hold more power than text

Not news in itself but it does reinforce this renewed interest in visual communications technologies (Oculus Rift, anyone?). In some cases, the technologies are developing to help us interact with the real world but in others, virtual reality will continue to gain traction.

2. The data security risk will worsen

Breaches will continue to happen more regularly and with increasingly serious repercussions. The problem will worsen significantly as the rapid advance of the Internet of Things eats up all manner of additional personal data. The battles for privacy, freedom and security will continue online, with the defence being strengthened I have no doubt by the hard work being carried out by my friends at MaidSafe.

At the same time, efforts made to access and index the Deep Web will continue apace. Those parts of the world wide web that are not indexed by conventional search engines contain a vast quantity of data that is several orders of magnitude larger than the surface web and remains untapped. A potential treasure trove of information appeals to many around the world for different reasons. But the potential to use such ‘big data’ to develop new solutions to existing problems is likely to attract people looking for new opportunities.

3. The battle for increasingly scarce resources heats up

As we collectively leave our own individual trails digital exhaust to be exploited by marketers and identity thieves, the demand (and, on the flip side, reward) for reducing waste by combining recycling, green energy and new business models will drive new ideas within what is being called the Circular Economy.

4. The rise of impact capitalism

More people will seek to invest their money in a way that delivers a measurable environmental and social impact, and not simply just a financial return. Crowdfunding and peer-to-peer lending models will continuing to grow apace in order to tackle significant challenges that the market has previously ignored when left to its own devices.

My favourite example here has to be Watsi, the Y Combinator company that’s created a healthcare crowdfunding platform that lets you directly fund medical care for individuals in developing countries.

5. Working life continues to evolve

More people are responding to high unemployment levels with an entrepreneurial mindset, increasingly out of necessity. Self-employment and ‘on-demand’ working patterns will become commonplace with larger businesses becoming more open in general to collaboration with individuals.

6. Healthcare changes

More progress will be made this year in the field of personalised medicine designed for individual use, the tracking of health indicators using data captured by wearable devices that will increase diagnostic efficiency and the continued integration of robots (albeit without the AI of science fiction novels at this stage) into care and treatment cycles. Out of many fascinating areas, early-stage experiments into bioprinting will continue – using 3D printing technology to print body parts.

7. The rise of the city state

With the continued growth in population putting ever-increasing pressure on food and electricity supplies, cities are facing rapidly expanding populations – and therefore growing in importance as they seek to protect and provide for the demands of their residents. With more than 50% of the world’s population living in cities (there are currently 28 megacities with over 10 million people), the mayors who rule these cities will find their roles increase in significance. At the very least, they’ll have a significant role to play in tackling global issues, as cities currently produce 70% of all global harmful CO2 emissions in a world that needs such levels reduced drastically within the next 20 years.

8. Intelligence

And of course the debate will continue over whether robots are going to continue to close the gap on humans – and the existential threat to humanity that this development in AI may cause. Many of the predictions in the deck are likely to come to fruition well beyond 2015 but the meshing of machine intelligence with neuroscience, genomics and biotechnology provide no end of ideas for researchers and computer scientists to continue their collaborations.

Collaborative Consumption

The Sharing Economy has really been gaining steam over the past few years. With Airbnb increasingly building mainstream awareness beyond purely tech circles and Uber’s rapid march towards a multi-billion dollar valuation in the short time since its inception in 2009 (despite being beset by recent scandals), it’s clear there’s a substantial societal shift taking place towards new business models.

I read an interesting article today by Rachel Botsman, author of “What’s Mine Is Yours” and thought leader in the field of Collaborative Consumption, in which she challenges a few of the myths surrounding the area.

I’ve always had an interest in watching the exodus from centralised organisations to technology-driven distributed networks of individuals (which partly explains Bitcoin’s appeal for me) and the ‘sharing economy’ clearly personifies one aspect of this. However, it was also interesting to read the argument that the terminology that we all use has, she believes, been twisted out of recognition. We all talk of the Sharing Economy – but the reality is that participants are not actually sharing at all (in the conventional sense of the word).

When we let people borrow our unused bedrooms, all that’s taking place is simply a rental transaction. This new raft of businesses is being built that use technology to connect supply and demand that would otherwise remain unfulfilled. But at its core, this activity is entirely different to the concept of ’sharing’, she argues. That word by itself comes with its own ideology and implied altruism. However, when we ‘share’ a room, we fully expect to get something in return.

Whilst she’s unsurprisingly critical of the values and culture at Uber, she also points out that pretenders with big plans to disintermediate an industry by simply providing an ‘on-demand’ service do not fall automatically within the classification of the collaborative economy. In other words, it’s not just removing the middle man – it’s more accurately about unlocking idle capacity.

In Botsman’s recent work, she’s identified five key areas with assets that are ripe for disruption together with the solutions for each area (here in brackets):

  • waste (efficiency)
  • complex experiences (simplicity)
  • redundant intermediaries (direct exchange)
  • limited access (shared access)
  • broken trust (transparency)

The explosive growth of the collaborative economy comes partly from the fact that it is replacing traditional asset-heavy business models with ones that are asset-light. The classic example from her talk mentions the fact that it took Hilton Hotels 93 years to get 610,000 rooms in 88 countries. Meanwhile, it’s taken Airbnb just 4 years to amass 650,000 rooms in 192 countries.

I love the example of Goodgym. It’s a platform that connects people who are seeking the motivation to go running with old people who would benefit from regular visits (albeit from lycra-clad sweaty visitors). It’s also fascinating to see that she has identified Financial Services as being an areas where so many of the drivers behind the collaborative economy are present. I couldn’t agree more. As an example, here’s a list of some of the areas that are developing fast, together with a few company names for context:

Botsman’s last point is, I think, key here. Whilst the inroads made by the collaborative economy are scary to many incumbents (statistics abound of the taxi industry losing two-thirds of its revenue to Uber and other upstarts in a period of less than three years for example), don’t forget the way that innovation inevitably plays out.

In the early days of Napster, the music industry tied itself in knots trying to restrict the competition by legal assault. By focusing on where the ball was, rather than where it was travelling to, they completely missed the fact that a new wave of demand has arisen from consumers who wanted to share and buy songs electronically. iTunes would never have had a chance of success if the incumbents hadn’t been asleep at the wheel.

I intend to write far more about the sharing, sorry, collaborative economy moving forwards. In the meantime, treat this as an early collection of ideas and go and watch Botsman’s talk.

 

The Creative Currencies Chiasma 2015

I had great fun tonight giving a talk at #include2, the first kick-off intro event for the upcoming Creative Currencies Chiasma that’s taking place in Edinburgh in Feburary 2015.

Chris Speed  Chair of Design Informatics kicked things off by setting the scene with a few insightful comments about the nature of value in society. I rattled through a Bitcoin 101 for an audience of students, academics, entrepreneurs, the Bitcoin faithful and who knows who else – always impossible to know where to pitch it but hopefully there was enough to engage a few people to start to question some of the potential.

After I sat down, it was great to see a representative from the so-called “traditional” financial sector, Dave Barnes from RBS, give a talk in which he ran through the mechanics of Bitcoin. Great to see engagement from the banking sector. The more people that understand and get involved in the debate, the better the debate becomes in my view.

Last but by no means least, it was the turn of Joe Lindley who’d driven up from Lancaster with his fascinating Bitcoin radiator conversion. He’s basically pimped a bitcoin miner by adding a wall radiator which is being powered by the heat generated from the computer. Great idea! He also dropped plenty of nuggets in his talk that I need to go and investigate further, particularly around the whole concept of Design Fiction – in other words, using fictional scenarios in order to envision possible futures for design. I sense a big overlap with the concept that science fiction has the power to predict the future.

A really enjoyable event and what’s more, there’s another one next week, this time in Glasgow. Meantime, I’d encourage everyone out there with an interest in this area to seriously consider applying for the Creative Currencies Chiasma 2015 itself. Hey, you get 2.5 days of solid time to generate ideas in Edinburgh, with hotel and food paid for and a potential prize of £20,000 at the end of the process for the winning team to develop any ideas.

We’re all aware that there’s a talent gap in Bitcoin at the moment. It’s a situation that’s likely to get worse before it improves given the likely growth cycle. Design is absolutely one of the areas that’s crying out for more talent within the industry. So if this sounds like it could be of interest to you, please do apply. Ignoring everything else, it’s be a huge opportunity to get your foot in the door in a sector that’s likely to explode with demand over the coming few years.

Good luck!

We’ve always done it this way

Ever heard someone utter this gem when you’re at work?

Maybe even you? Be extremely wary. Treat it as a red flag.

Why?

Time for some wisdom from the website of Jeff Bridges:-

  1. Start with a cage containing five apes. In the cage hang a banana on a string and put stairs under it. Before long an ape will go to the stairs in order to climb up and reach the banana.
  2. As soon as he touches the stairs all the apes are sprayed with cold water. After a while, another ape makes an attempt with the same result —all the apes are sprayed with shocking cold water. This continues for a few more times with each attempt.
  3. Turn off the cold water. Later on, if another ape tries to climb the stairs, the other apes —to avoid getting sprayed with cold water— will try to prevent the ape from climbing the stairs even though no water is actually sprayed on them.
  4. Now, remove one ape from the cage and replace it with a new ape. The new ape sees the banana and —not knowing of previous events— wants to climb the stairs. To his horror, all of the other apes attack him. After another attempt and attack he knows that if he tries to climb up the stairs, he will be assaulted.
  5. Next, remove another of the original five apes and replace it with a new one. The newcomer goes to the stairs to get to the banana and is attacked. The previous newcomer (of #4) also takes part in the punishment with enthusiasm.
  6. After replacing the fourth and fifth original apes, all the apes that have been sprayed with cold water have been replaced. Nevertheless, no ape ever again approaches the stairs in order to climb up to get the banana.

Why not?

“Because that’s the way it’s always been done around here”

 

The Genius ISM’s

If you’re running your own startup or maybe plan to at some point in the future, then one of the most important decisions that you’ll make is on the people that you choose to surround yourself with. Each of those decisions incrementally affects everything about the business, from its culture leading to its eventual success (or failure).

I recommend that you take a look at the Genius ISM’s. Another business that passed through the much-heralded Y Combinator in 2011, Genius (formerly RapGenius) is a startup that exists to allow users to annotate lyrics, news stories and pretty much any kind of text.

I stumbled across their ‘Genius ISM’s’ when listening to the most recent Andreessen Horowitz podcast and I think there’s some real gems of knowledge in there. Check out the transcript or listen to it below:

I’ve summarised them before. Hopefully the guys won’t mind. But I do urge you to read their site, if only to get a feel for how the Genius works in practice. Lose yourself down a rabbithole of comments, I dare you. There’s plenty more to these concepts than my summaries.

The Genius ISM’s

It’s not not your job”: whatever your title, your job is to help the business be successful.

The chaos will not be minimised”: building something valuable will be messy and a successful business resembles an army in battle, not an army on parade.

It should be fun”: if work sucks, communicate widely and fix it.

Only hire A players”: don’t hire people unless their refusal to work for you would be devastating to you. And when you give someone a job, realised that you’re also obliging the company to accept whoever that person will hire in the future.

Don’t fill up on bread”: focus on big projects

Worse is better”: release your first drafts of work and iterate when it’s out in the wild (note: you may have observed that I’ve adopted this strategy with my blog………)

Run into the spike”: when you have a choice, do the thing that you least want to do next.

Take the roast out of the oven”: the worst thing to do is to partially complete a project and then give up. Whilst this might be because you realise that it’s not as useful once you near completion,   learn to choose your projects more carefully.

Being busy does not equal making progress”: don’t just sit there sharpening your pencils. Remember a one hour meeting with five people is equivalent to a five hour meeting with one person, i.e. most of the working day wasted.

“’What is right?”, not ‘Who is right?’”: you shouldn’t do something because Mr X wants it. You should do it because it’s the right thing to do.

Feel it to my face”: if you ever wonder “Should I bring this up?”, then bring it up.

What do you propose?”: never give a vague, “Oh, we should do X”. Give specific details. And never complain without completing the sentence with a suggestion of how you can fix it.

Be skeptical of experts”: investors, lawyers, whoever. They are never as invested, or have as much information about the current situation, as you. Make your own calls.

Pitch like you mean it”: everyone in a business must be great at projecting enthusiasm about it in conversations.

Write like a human”: as it sounds. Writing in a way that you don’t normally speak just forces people to be more formal (and inefficient) when they email you back.

Go to a gym-esque place”: take proper rest.

We’ll figure it out”: every business has times when its prospects look terminal. Turn every crisis into an opportunity.

Even if you’re not in a startup, my guess is that at least one of the points about is likely to resonate with you.

 

Factom and Preventing Forgeries in Databases

Yesterday I wrote about using the power of blockchain technology to incentivise people to take part in medical research via the [email protected] project. I hope that helped to give a sense of how the invention of the blockchain has created the potential for far more than simply Bitcoin as a new form of “geek money”.

So today I thought I’d point out another new project that uses the power of the same foundational technology to do something completely different. Factom provides us with a fascinating opportunity to create truly secure, private and global record-keeping using Bitcoin’s blockchain. Check out the video below for further details:

As the video points out, we currently live in a world in which records are kept in centralised institutions that we are forced to trust and rely upon to be both honest and 100% secure. History has of course shown us that this can be a foolish thing to do.

Take the recent robo-signing controversy in the States for example, where five big US banks paid a settlement of $9.3 billion to see off allegations that they were guilty of mass producing a collection of false and forged signed documents. The trusted financial institutions produced documents in mysterious circumstances. Claiming they’d been signed in the past, they then relied on these documents to prove that they were entitled to repossess homes of those who they claimed had defaulted on their obligations.

Without a trusted record that proves when – and if – a document was signed, it had become increasingly difficult to pick up on such fraudulent behaviour.  There was no definitive record of these documents that could be proved to have existed in a certain form on a certain date. This evidential gap had very real life consequences for the thousands of families who were turfed out on the street as a result.

Factom has developed a way of taking a vast database of records, encrypting them so that they remain private and then embedding these within the blockchain. As a result, anybody will be able to prove that a specific document existed in a specific format (i.e. with a signature, in the robo-signing case) at a specific point of time by reference to its permanent record within the blockchain.

For many projects that are looking to expand the use of the blockchain to record additional information, the current limit of 1Mb per block every ten minutes is seen as a challenge. Yet Factom has invented a way to ensure that vast databases can be recorded and represented by only a tiny amount of data being embedded within the blockchain.

You hear plenty of chat from the traditional markets about how Bitcoin needs to be regulated. Yet a project such as Factom provides the regulators with the tools that they need to enforce the very same laws that they’re creating. For example, this technology should make it far easier to prove that institutions have complied with the necessary regulatory requirements as it enables a simple, fast and unforgeable route for a third party to verify (perhaps automatically) the existence (or absence) of key documents.

There are huge possibilities with this once you start to consider the recording of property, such as land or car ownership. For example, just think about recording intellectual property rights – musicians embedding songs within the blockchain to prove their creation date for example – which can then be used to defeat any later third party claims. With Factom, any organisation will be able to rely on cryptographic proof that documents existed as and when they claimed, without any possibility of forgery.

It’s early days yet for the project – they’re planning a crowdsale in February 2014 I believe and only published their White Paper fairly recently. But it’s yet another one to watch.

 

FoldingCoin And Magic Healing Tokens

Every so often, someone will be desperate to point out to me that Bitcoin has a high cost – namely the vast amount of electricity burned by miners across the world who carry out the essential function of processing transactions within the network. How can Bitcoin, they complain, the largest distributed computing project that has ever existed in the history of mankind, a project that harnesses processing power far greater than the combined processing power of the top 500 supercomputers in the world, be so wasteful?

Now it’s true that Proof of Work comes at a significant cost. And I’ll leave the whole Proof of Work versus Proof of Stake (etc) conversation for another day. But I wanted to highlight one project in particular that really drives home both the incredible power that’s arguably under-utilised within the current system and also precisely how the correct incentivisation can drive success for a far wider demographic than just us Bitcoin geeks.

Back in 2000, a distributed computing project was started at Stanford University which continues to this day called [email protected]. The project asks volunteers around the world to download software on their computers. Once installed, it uses idle processing power to simulate protein folding in the body. The more of this work your computer carries out, the easier it becomes for medical researchers to carry out vital investigations into how different proteins work. This knowledge enables essential medical research into the causes of serious diseases to take place. Check out the video for more information.

The project’s been running for a long time and is now the world’s second largest distributed computing project in the world (behind Bitcoin)  Before going any further, I suggest you – at the very least – look at helping out by visiting the website. You can start helping immediately by simply running the folding simulation within a Chrome browser.

[email protected]’s been highly successful. Once the software was released, people all around the world joined in with no motivation other than to simply “do something good”. And this valuable human behaviour has been encouraged by simple gamification – individuals automatically earn points according to the processing power that they’ve spent folding and move up and down leaderboards daily as a result.

Enter Bitcoin – or, more accurately, Counterparty. I’ve already declared myself a fan of Counterparty but I’ll recap quickly.

Counterparty is basically a platform that sits on top of Bitcoin’s blockchain that provides additional functionality. Unlike many other proposals that aim to improve upon Bitcoin by standing alone, it is actually this direct relationship with Bitcoin that provides Counterparty with significant benefits. By piggybacking on the most established blockchain technology in the world, the most significant benefit for Counterparty is that the platform is secure from Day One as it can rely on the protection of the existing Bitcoin network. Other alternatives face the often insurmountable problem of having to attract miners with significant levels of processing power quickly in order to secure the network before it comes under attack.

Now, I don’t want this post to turn into an explanation of the 51% attack. The point is that Counterparty allows anyone to create assets very simply on top of the power of the existing Bitcoin blockchain. These assets can represent anything you like. And herein lies the kernel of a brilliant idea.

We’re agreed that people using their home computers to fold proteins is a good thing. So wouldn’t it be a great idea to incentivise people to take part in a way that enhances the simple feelings of altruism and point-scoring? It would but there simply isn’t the cash available to pay people to take part. If we can’t use cash, why not reward them with a token?

Meet FoldingCoin.

The longer you spend considering the value of tokens and what they really have the potential to represent in society, the easier it becomes to understand the power of the FoldingCoin concept. After all, what are all these coins and notes that we stuff in our pockets if not tokens? We believe such token money to have a certain value in our daily lives and therefore pass them around accordingly. But how is this different? After all, we already know that FoldingCoins have value because – as we’ve all agreed – medical research is, by definition, valuable.

Of course, no-one is saying that FoldingCoins can be used to pay your shopping bills tomorrow. But if you haven’t yet considered how the concept of money works within the current system that we have constructed, I urge you to do so.

With Folding Coin, you simply fold proteins in the normal way using the software on your computer but add your contribution to the FoldingCoin team within the Stanford project. Then, at the end of every day, you receive a share of that day’s fixed number of FoldingCoins, allocated in proportion to your daily contribution to the team.

As an interesting aside, the developers of FoldingCoin are looking to roll it out as the unofficial currency of Meetups around the world. It’s definitely something I’m going to look into as the organiser of the Edinburgh Bitcoin Meetup. It’s powerful because it represents an easy way (arguably even more so than ChangeTip’s recent viral success) to show people the power and usefulness of crypto-currency. With no mention of Bitcoin or any other technical details, you simply present a compelling use-case (donating processing power to help cure serious diseases is a good thing) and suddenly this crazy internet money thing isn’t such a hard sell after all. That’s something we’ve all been waiting for. And for the Bitcoin faithful, it has the added advantage of being a way to finally use all that idle mining equipment that sitting unused in your house after you were steamrollered in the mining arm’s race

Put simply – thanks to Counterparty, you’re not securing a Blockchain. You don’t have to explain any of that. You’re just helping to develop medical research.

Stanford’s stated aim is to reach 1 million connected computers folding proteins. They currently have around 200,000. You know what to do. Go to [email protected] and FoldingCoin now and get stuck in.