I’ve recently had an article published on the LawNet blog titled ‘The Six Keys to Social Media Success for Law Firms‘.
The angle is that most law firms simply lack the understanding, and subsequent commitment, to record the necessary figures which can truly inform any assessment of the ROI of investing time in social media.
Have a read and please do give me any comments that you might have – if you agree, disagree or simply find it boring!
(photo credit: Krissy.Venosdale via photopin cc)